Brands built on reliability, curiosity,
conviction, and calm.

The founder

Heidi Leliefeld Brown

Heidi Leliefeld Brown

Heidi Leliefeld Brown is a brand and content strategist with over 18 years of experience building brands people care about. She founded above below to offer the kind of rigorous, senior-level marketing thinking that most growing companies need but rarely have access to.

Her career spans some of the most ambitious marketing challenges in consumer, food and beverage, B2B and technology sectors.

Over the past three years of independent consulting, Heidi has worked with founders, marketing leaders, and executive teams to clarify their positioning, sharpen their messaging, and build the strategic frameworks their growth depends on.

Experience
Founder & Principal Consultant
above below
Guiding marketing strategy, brand development, and go-to-market consulting for growth stage companies. 3+ years
Group Manager, Content Innovation
Starbucks
Led global marketing initiatives, digital content creation and customer experience innovation programs that brought together storytelling, technology, and operational strategy across retail and digital channels. 10 years
Account Supervisor
WONGDOODY (an Infosys company)
Managed integrated marketing and experiential campaigns for major brands, translating strategic vision into engaging customer experiences.
Point of view

“The most meaningful customer connections are built on a foundation of the deepest insights of your brand.”

Heidi's approach is to listen with intent, guide with curiosity and bring a calm, strategic voice to brand strategy. 

 She brings Scrum Product Owner and Scrum Master certification to every engagement, which means projects move with real structure and momentum.

Clients describe working with Heidi as grounding. She quickly becomes part of the team, navigating complex business situations and meeting the demands of leaders.

What we bring
01
Strategic clarity

We work through complexity to find the simple, true thing. The insight that makes a brand's purpose obvious and its path forward coherent.

02
Human-centered thinking

Every strategy we build begins with the people it needs to reach. Agile methodology, genuine empathy, and deep customer insight guide every recommendation.

03
Senior partnership

You work directly with Heidi, start to finish. The experience and judgment you signed up for is the experience and judgment you get.

Ready to work
with someone who
gets it immediately?

Heidi takes on a selective number of engagements each year, prioritizing clients where the fit is genuine and the opportunity for impact is real. Reach out to start the conversation.

hello@abovebelow.com