Two decades inside. Built for what's next.
above below is a senior team working at the intersection of brand strategy, content operations, and AI. Founded by Heidi Leliefeld Brown after two decades inside global marketing organizations.
Heidi has spent 18+ years inside the marketing organizations of Microsoft, Starbucks, T-Mobile, Alaska Airlines, and more, leading brand narrative, editorial, and content operations at global scale.
above below was founded on a simple observation: the brands winning in the AI era have the cleanest operating model. Strategy above, systems below, and a senior team that holds both.
Every engagement has senior team in the room from week one.
The right team for your biggest challenges.
Every above below engagement is assembled from a bench of senior specialists. We bring the roles the work demands, so strategy is owned by the people best equipped to deliver it.
- Brand Strategist
Sharpens positioning, narrative, and message architecture so the brand is understood the moment it is encountered, by humans and by models.
- Sales & Conversion Strategist
Builds the enablement function for growth: playbooks, objection handling, decision-stage content, and the cadence that turns marketing momentum into revenue.
- Operations Strategist
Installs the templates, rituals, and cost-per-asset instrumentation that keep content moving to market first, at the pace the business needs.
- Solutions Architect
Maps the full GTM system across the four pillars, sequences the work, and connects strategy to the platforms, data, and workflows that will carry it.
- Engineer
Builds the technical layer that makes the strategy real: schema, llms.txt, AI-assisted production pipelines, and the monitoring that proves it is working.
Ready to get clarity on your brand and marketing systems?
Tell us what you are working on. We'll get back to you within two business days with the right place to start.
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