Does your proof hold up when a customer is ready to buy?

Six questions on whether the last mile of the decision has the narrative, the proof and the objection handling it needs. No email required.

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How many distinct customer personas show up in a typical decision?

What this asks

  1. How many distinct customer personas show up in a typical decision?
  2. Is there a single, documented narrative the team uses?
  3. When pricing, competition, or value objections come up, your team has…
  4. Anyone can find a relevant case study, stat, or demo for any decision stage in under 60 seconds.
  5. How often do decisions stall because the wrong person owns the story?
  6. After a demo or visit, customers get a tailored follow-up that maps to their stated concerns.

These four surface the shape of the problem. The two-week Clarity Audit gives you the map: where AI is working, where it is in the wrong place, and which pillar to build first.

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