Is your positioning clear enough for someone to repeat it?

Five questions on whether your category and your difference survive contact with a customer. No email required.

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Ask five customers what category you're in. What do you hear?

What this asks

  1. Ask five customers what category you're in. What do you hear?
  2. How does your homepage describe what you do?
  3. When a customer compares you to a competitor, they usually...
  4. Your team's elevator pitch, told by three different people, sounds...
  5. How often is your positioning revisited by leadership?

These four surface the shape of the problem. The two-week Clarity Audit gives you the map: where AI is working, where it is in the wrong place, and which pillar to build first.

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